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Clast Podcast, Ep.1: Viktoriia Grygorenko, CEO at The Playa

Viktoriia Grygorenko, CEO at The Playa, on AI personalisation in iGaming: where tech wins, where the human touch still matters, and why the boom may hit in 2028.

News Irina Polovinkina
Clast Podcast, Ep.1: Viktoriia Grygorenko, CEO at The Playa

Personalisation in iGaming has long outgrown its buzzword status. Today it is a battleground for player loyalty, where technology meets the human factor, and the algorithm does not always win. 

In the very first episode of the Clast Podcast, Viktoriia Grygorenko, CEO at The Playa, examines where AI genuinely reshapes the game and where it remains powerless against player behaviour. This is an honest conversation about personalisation at scale, the race every operator has already entered, and why technology alone will not secure loyalty – the human touch still matters. 

According to Viktoriia, the boom in iGaming AI personalisation could arrive in 2028. What has to align for it to work, and which strategies are worth revisiting now? The operational reality is not spared either: the difficulties of hiring and firing, the crisis in the niche, and what technology can and cannot solve. 

A heartfelt thank you to Viktoriia for a genuinely enjoyable conversation, a warm atmosphere, and true professionalism. It was refreshing to hear such an honest, hype-free take on personalisation.

Watch the full episode to get ahead of the next wave of personalisation.

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